Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products. At WORX, product design involves conceptualization and evaluation of ideas, making them tangible through products in a more systematic approach. Our role is to combine art, science and technology to create tangible three-dimensional goods. Part of our product design process is to include industrial design parameters. Industrial design is concerned with the aspect of that process that brings that sort of artistic form and usability usually associated with craft design to that of mass produced goods. Worx operates in close conjunction wth the client to achieve the optimum design for a product with focus on sellability, cost control and fabrication opportunities.
In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share. Worx has extensive experience in intervening in either part- or the entire process to bring a product from idea, through production to the specified market.