Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The importance of events, whether a sports event or a convention, meeting etc. are of such importance to the client that the management can no longer be ad hoc. Events of any size and nature require carefull planning and execution.
The importance of professional event management is even more emphasized by the fact that events are considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients.
Event architecture as provided by Worx can include, but is not limited to:
• Event design
• Audio-visual production
• Site surveying
• Cash flow management
• Supply chain identification
• Procurement Scheduling
• Site/technical design
• Health, Safety & Environmental management
• Risk management